hello alex;
given the fact that you are into the business of software development and analytics; what is your position on deriving odds via expected goal based on quality of chances created vs quality of chances conceded ?
i have been researching deeply about the subject... and i have to say its how odds compiling should be done, in my opinion... it tells you who are actually the best teams/players, and who is over/under performing... evidence is pretty clear, the method measures performance rather than results (skill rather than chance)... instead of asking how many goals a team/player ACTUALLY scored, it’s more valuable to work out how many they SHOULD have scored based on how well they performed... don't get me wrong, i always liked OW... but ultimately it feeds from final results ONLY... i strongly suggest you move towards this concept, if you haven't already... thank in advance for any feedback.